More and more companies are joining Facebook every day and you may be asking yourself if you should also join Facebook. Or, if you already have a presence there, why should you advertise on Facebook. What are the benefits?
You’re certainly not alone in this, many business have asked themselves those same questions, and many still do. But, whether you’re going local or are looking for a broader audience, Facebook is a great place to begin your advertising and here are a few reasons why:
It’s a social network, and it’s growing. There are well over 500 million active users and when you advertise on Facebook, you gain access to as many or as few of them as you want. Active Facebook users are log on almost every day to play games, interact with their friends, read about their favorite brands and more. Because of this large amount of interaction, once somebody learns about your brand and decides they really like it, you can bet many, if not most, of their friends will end up hearing about it.
You reach out to a large number of actual buyers. Many Facebook users are also buyers, and you have access to those buyers. Some of Facebook’s most active users are actually in their mid-20′s to mid 30′s, professionals who have money to spend.
Facebook marketing provides you with easy, direct access to your customers. Getting personal with your customers always helps to make sales and promote repeat business, it’s why you put their actual name on emails, why you cater to their specific needs, it’s just good business. Facebook allows you to make more direct connections with people who have bought from you or who have maybe heard of you in the past or from a friend. Unlike many traditional forms of advertising, such as radio, that put your brand in front a thousands of people, many of whom aren’t interested in what you’re selling, Facebook allows you to focus your advertising on people who have specifically shown interest in your brand through the ‘like’ button. And through this, you also can reach their Facebook friends friends.
It’s not expensive. Advertising on Facebook can be free, for the fan pages, wall posts, etc.. and like PPC advertising, you can choose how much you spend on paid ads.
Find your target audience. This is one of the best reasons to why you should advertise on Facebook. Facebook allows you to get very specific with your demographics, such as age, location, gender, interests, etc… If you’re selling locally, why would you want to advertise to people who aren’t in your state? If you’re selling women’s clothing, why advertise to men? The list goes on and on.
There’s more than meats the eye. Facebook has a wide array of advertising options available from your fan page to making polls, providing sample products, holding contests, displaying videos and so much more.
So, with all the reasons why you should join and advertise on Facebook, why wouldn’t you start today?